We take the protection of your personal data very seriously. We collect and process your data in strict compliance with data protection regulations, in particular the German Data Protection Regulation (DSGVO) and the new version of the German Federal Data Protection Act (BDSG neu). This declaration describes how we guarantee the protection of your privacy and personal rights and for what purpose your data is collected and used in accordance with Art. 13 DSGVO.
By using this website, you consent to the collection, use and transfer of your data in accordance with this privacy policy.
Responsible person according to Art. 13 DSGVO
Nico Haas
Showmatrix GmbH
Vor den Eichen 2A
DE 65604 Elz
We may amend this privacy statement at any time by publishing the amended version on this website. You will find the current version of this statement at the bottom of this page.
Personal data
According to Section 4 of the GDPR, personal data is any information relating to an identified or identifiable natural person.
An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Personal data is, simplified, individual information about personal or factual circumstances of an identified or identifiable natural person, i.e. not legal entities, such as a limited liability company. Personal data primarily includes details such as the name, address, e-mail address but also the IP address.
Processing
Processing is any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting its future processing.
Profiling
Profiling is any type of automated processing of personal data which consists of using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.
Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
Controller
The controller is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.
Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient
A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
Third party
Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.
Consent
Consent is any freely given specific and informed indication of his or her wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.
Health data
Health data is personal data relating to the physical or mental health of a natural person, including the provision of health services, which reveals information about their state of health.
We collect, process and use your personal data responsibly and in strict compliance with legal requirements at all times.
Personal data is collected in particular in the context of
– a contact request from you via email or contact form,
– a request for a quotation from you by email or contact form,
– a request for information material to be sent to you by post,
– the (electronic) transmission of our questionnaire on the care situation.
Within the framework of the above-mentioned interaction with you, the data required for this purpose (e.g. contact details, name, telephone number, e-mail address, care path and other data, if applicable) are collected. In addition, further data may be requested that is helpful for the counselling and needs-based information. However, the entry of this data is usually voluntary. We use the data you provide to process your enquiry or to process the contract. In all cases, your data will be used exclusively for the intended purpose and will only be passed on to partner companies if this is necessary for the initiation or provision of our service. We take all necessary technical and organisational security measures to protect your data from loss or misuse.
Data processing is based on Art. 6 (1) sentence 1 lit. b DSGVO if it serves the purpose of processing a contract or preparing a contract. If you have consented to the collection and processing of data, data processing is based on Art. 6 (1) sentence 1 lit. a DSGVO.
All personal data is stored or processed on servers in Germany or within the EU.
We will only pass on your personal data to third parties in the following cases:
if a service provider in whose services you are interested requires this data to prepare an individual offer for you or to contact you. Unless you are expressly informed otherwise and you give your consent, these service providers are only authorised to process your data to the extent that this is necessary for the respective purpose or is approved by you.
if the transmission is otherwise necessary for the provision of a service requested or commissioned by you.
If your personal data is processed, you are a data subject within the meaning of the GDPR. The Regulation grants data subjects extensive rights in relation to your data, which are explained below:
(a) Right to confirmation
Every data subject has the right to obtain confirmation as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may contact us at any time.
b) Right of access
Any person affected by the processing of personal data has the right to obtain, at any time and free of charge, information about the personal data stored about him or her and a copy of this information. Furthermore, the data subject has the right to obtain information on the following:
– the purposes of the processing
– the categories of personal data processed
– the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations
– if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
– the existence of a right to obtain the rectification or erasure of personal data concerning him or her, or to obtain the restriction of processing by the controller, or a right to object to such processing
– the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject: Any available information on the origin of the data
– the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.
If a data subject wishes to exercise this right of access, he or she may contact us at any time.
c)
Right to rectification
Any person concerned by the processing of personal data has the right to obtain the rectification without delay of inaccurate personal data relating to him or her. Furthermore, the data subject has the right to request that incomplete personal data be completed, including by means of a supplementary declaration, taking into account the purposes of the processing.
If a data subject wishes to exercise this right of rectification, he or she may contact us at any time.
d) Right to erasure (right to be forgotten)
Any person affected by the processing of personal data has the right to request that we erase the personal data concerning him or her without delay, provided that one of the following reasons applies and insofar as the processing is not necessary:
The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.
The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
The personal data have been processed unlawfully.
The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data have been collected in relation to information society services offered pursuant to Article 8(1) DS-GVO.
If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by us, he or she may, at any time, contact us. We will comply with the request for deletion without delay.
e) Right to restriction of processing
Every person affected by the processing of personal data has the right to demand that we restrict processing if one of the following conditions is met:
The accuracy of the personal data is contested by the data subject for a period enabling us to verify the accuracy of the personal data.
The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
We no longer need the personal data for the purposes of processing, but the data subject needs it for the assertion, exercise or defence of legal claims.
The data subject has objected to the processing pursuant to Article 21(1) of the Data Protection Regulation and it is not yet clear whether our legitimate grounds override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by us, he or she may, at any time, contact us. We will arrange for the restriction of the processing.
f) Right to data portability
Upon request, your data can be made available in a structured, common and machine-readable format at a charge for you and a service provider working in connection with you, in order to enable rapid transfer. This applies in any case insofar as the processing is based on consent pursuant to Art. 6 para. 1 a DSGVO or Art. 9 para. 2 letter a DSGVO or on a contract pursuant to Art. 6 para. 1 b DSGVO and the processing is carried out with the aid of automated processes.
g)
Right to object
You also have the right to object to the processing of your personal data.
If the processing is carried out for the purpose of direct advertising (e.g. newsletter), this right exists at any time.
Otherwise, you may also object to the processing of your personal data at any time on grounds relating to your particular situation. This only applies insofar as the processing is based on Art. 6(1)(e) or (f) DSGVO (safeguarding public interests or legitimate interests by/of the controller).
To exercise this right of revocation, you can send us an informal message to betroffenenrechte@pflege.de stating your intention to revoke, stating your e-mail address and name.
This website uses Google Analytics in the “Universal Analytics” mode of operation, a web analytics service provided by Google Inc, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA; “Google”). It collects data, sessions and interactions of visitors to the website across multiple devices and assigns them to a pseudonymous user ID in order to analyse the activities of users across devices to improve the user experience and for marketing purposes.
Google Analytics uses so-called “cookies” for this purpose. These are text files that are stored on your computer in order to assign visitor interactions to pseudonymised user IDs. The information generated by cookies about your use of this website will be transmitted to and stored by Google on servers in and outside Europe. Due to the so-called “IP anonymisation” used on this website, your IP address is usually shortened by Google before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
On behalf of the operator of this website, Google will use the transmitted information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. Our legitimate interest in data processing lies in these purposes. The legal basis for the use of Google Analytics is § 15 para. 3 TMG and Art. 6 para. 1 lit. f DSGVO. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 14 months. The deletion of data whose retention period has been reached takes place automatically once a month. For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://policies.google.com/?hl=de.
You can prevent the storage of cookies by setting your browser software accordingly. In addition, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the opt-out browser add-on provided by Google.
Google Analytics Opt-Out for our website
By clicking on the following link, an opt-out cookie will be set to prevent future collection of your data when visiting this website. Currently, Google Analytics collects your visits in an anonymised form. If you click here, the opt-out cookie will be set for this website: Deactivate Google Analytics
To prevent collection by Universal Analytics across different devices, you must perform the opt-out on all systems used.
We have integrated Wordfence on this website. The provider is Defiant Inc, Defiant, Inc, 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter “Wordfence”).
Wordfence serves to protect our website from unwanted access or malicious cyberattacks. For this purpose, our website establishes a permanent connection to Wordfence’s servers so that Wordfence can compare its databases with the accesses made to our website and block them if necessary.
The use of Wordfence is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in protecting its website as effectively as possible against cyberattacks. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s terminal device (e.g. device fingerprinting) as defined by the TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission.
Details can be found here:
https://www.wordfence.com/help/general-data-protection-regulation/.
Order processing
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.
We use an online presence within the social network Facebook Inc. (1601 South California Avenue, Palo Alto, CA 94304, USA) to communicate with the users, interested parties and customers active there and to be able to provide information about our services there. When you access or visit the Facebook network, Facebook’s business connections and privacy policies apply. Accordingly, we process your data if you communicate with us within Facebook, e.g. write posts on our online presence or send direct messages to us.
Facebook privacy policy
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the related rights and settings options for protecting your privacy, can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
EU-US Privacy Shield
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law.
Basis of data processing
The Facebook social plugins and the Facebook pixel are used in the interest of an appealing presentation of our online offers and an easy findability of the information we provide on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO.
Objection to data collection
If you do not want Facebook to collect data about you and associate your visit to our pages with your Facebook user account, please log out of your Facebook user account and delete your cookies.
Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings or via the US site aboutads.info or the EU site youronlinechoices.com. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
If you are not a member of Facebook, there is still a possibility that Facebook will find out and store your IP address. According to Facebook, only an anonymised IP address is stored in Germany.
Communication via Facebook Messenger
We use Facebook Messenger as an additional communication medium. The data and content of the communication are processed via servers in the USA. Facebook also evaluates the meta data of the communication for advertising purposes, but not the content of the messages.
Use of Facebook social plugins
Plugins of the social network Facebook are integrated on our pages. You can recognise the Facebook plugins by the Facebook logo or the “Like” button (“Like”) on our page. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook thereby receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content and scope of the transmitted data or its use by Facebook.
Visitor action pixel from Facebook
We use the “visitor action pixel” from Facebook on our pages. Pixels are small graphics that are automatically loaded when a website is called up. This means that when you visit our pages, a direct connection is established between your browser and the Facebook server via the Facebook pixel, whereby Facebook receives the information that you have visited our page with your IP address and assigns this visit to your user account. We can use the information obtained in this way to display personalised Facebook Ads (advertisements) to visitors to our website.
The visitor action pixel also allows us to track the actions of visitors after they have seen or clicked on one of our Facebook ads. This allows us to track the effectiveness of Facebook ads for statistical and market research purposes. The data obtained in this way is anonymous for us, which means that we do not gain knowledge of the content of the transmitted data and do not see the personal data of individual visitors. However, this data is stored and processed by Facebook, about which we inform you according to our level of knowledge. Facebook may link this information to your Facebook account and also use it for its own advertising purposes, in accordance with its data usage policy.
Facebook tracking opt-out for our website
You have the option to prevent the Facebook pixel from being activated by clicking on the link below. Currently, your visits are tracked by Facebook. Clicking here will set the opt-out cookie for this website: Disable Facebook Tracking
The opt-out cookie will not activate the Facebook pixel and Facebook will not be able to collect any data from you as a visitor to our website. As this solution is based on the use of cookies, it is necessary to perform the opt-out for each browser and device you use. If you reset a browser or delete the cookies, it is necessary to carry out this step again. With the opt-out, you object to the use of the Facebook pixel only on our website. If you visit other websites, it is necessary to object again.
Status: 01.08.2023
